N5 Admin & IT - Corporate Image

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What is Corporate Image?

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The public's perception of a company.

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A Feature of Corporate Image is consistent branding. How can this be achieved?

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By using a logo and the same colours/fonts. Using letterheads can also ensure consistency on correspondence.

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Benefit of Good Corporate Image that may influence a customer to pick your brand over others

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Customer Trust and Loyalty

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Impact of poor corporate image.

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Negative Publicity

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True or False: A good corporate image can lead to increased sales.

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True

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Fill in the Blank: A strong corporate image can enhance _______ loyalty.

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customer

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Benefit or Consequence: Employee Morale

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Benefit of good corporate image

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Benefit or Consequence: Loss of Market Share

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Consequence of poor corporate image

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True or False: A poor corporate image has no effect on recruitment.

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False

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Fill in the Blank: Having staff wear ________ can be a feature of corporate image.

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Uniforms