What Makes WSSU, WSSU?

Front

What is our slogan?

Back

We Don’t Follow, We Ram Through

Front

What is the color of our Ram logo? Options: Red/Tan/Black, Red/White/Black, Red/Grey/Black, Red/Orange/Black

Back

Red/Tan/Black

Front

What is the purpose of our WSSU's brand strategy?

Back

To position itself as a forward thinking institution

Front

What does R.A.M. stand for?

Back

Resilience, Ambition, Momentum

Front

What is the specific area on campus we focused on for our branding?

Back

Freshman dorms

Front

What is one way the project plans to improve freshman dorms?

Back

Creating a space for anonymous feedback

Front

What tool will be used to keep students informed about dorm maintenance issues? Options: Group text messages, Weekly email updates, A whiteboard or digital tracker in the dorm lobby, Bulletin boards in each room

Back

A whiteboard or digital tracker in the dorm lobby

Front

Who is our target audience? Options: The professors, The librarians, The advisors, The incoming freshman's/head of housing

Back

The incoming freshman's/head of housing

Front

What is the goal of the rebrand for the freshman dorms?

Back

To inspire and empower freshmen to take pride in their living space.

Front

Why are the incoming freshman's important to the marketing strategy?

Back

They are the next leaders on campus and will shape the community.