Understanding Advertisements and Consumer Behavior

Front

Ads use emotions, generalizations, and storytelling to make you feel something, show how a product can fit your identity or values, and associate the product with success, happiness, or freedom.

Back

Why do ads work?

Front

The commercial implies that Toyota drivers are strong, responsible, and adventurous.

Back

Toyota car commercial's message

Front

To make the brand more appealing by connecting the product to a positive identity that people want.

Back

Purpose of connecting products to positive identities

Front

A dark pattern is a design trick used on websites or apps to make you do things you might not have done on your own, like spending more money, signing up for things you don’t want, or giving up personal info.

Back

What is a dark pattern?

Front

Ads use emotions to make you feel inspired, trendy, or cool, influencing your perception of the product.

Back

How do ads use emotions?

Front

Ads use generalizations to associate products with broad, appealing concepts like success or freedom.

Back

Generalizations in advertising

Front

Ads show how a product can fit your identity or values to make it more appealing.

Back

Ads and identity connection

Front

Emotional appeal in ads makes you feel something, influencing your decision to buy.

Back

Emotional appeal in ads

Front

Generalizations in ads associate products with broad, desirable concepts.

Back

Generalization effect in ads

Front

Dark patterns are designed to make you do things you might not have done on your own.

Back

Purpose of dark patterns