Understanding Publicity and Advertising

Front

What is publicity?

Back

Something written or said about your business at no cost to you

Front

Which of the following is an example of advertising? Word-of-mouth, Articles written about you, TV and radio commercials, Interviews on television

Back

TV and radio commercials

Front

What is a headline in advertising?

Back

The hook that grabs attention

Front

Which of the following is NOT an example of publicity? Word-of-mouth, Articles written about you, TV commercials, Interviews on radio

Back

TV commercials

Front

What does a logo represent in advertising?

Back

Your company symbol

Front

Which of the following is a feature of a good headline? It should be long and confusing, It should grab your attention, It should be hidden, It should only use pictures

Back

It should grab your attention

Front

What is the main difference between publicity and advertising?

Back

Advertising is paid for and controlled, publicity is free and not controlled.

Front

If you want people to know what to do after seeing your ad, which part should you focus on?

Back

Call to Action

Front

Why might a business use a slogan in their advertising?

Back

To provide a positive phrase people remember.

Front

Which of these would best help a business control its message to customers? Relying on word-of-mouth, Paying for a magazine advertisement, Hoping for a news article, Waiting for interviews

Back

Paying for a magazine advertisement