Front

What is the main focus of influencer marketing 1.0?

Back

Working with people with social media followings to post about the brand

Front

In influencer marketing 2.0, what became less predictable?

Back

The reach of the creator's following

Front

What is a characteristic of influencer marketing 3.0?

Back

Content is used across all marketing touchpoints

Front

What is the first step in the influencer playbook mentioned?

Back

Design with the end in mind

Front

What should brands do if future applications of content are important?

Back

Have deliverables that creators never post but produce for brand use

Front

What is emphasized in the post-production process?

Back

Resizing, cutting down, adding overlays, stitching

Front

What should brands test creator content against?

Back

Brand produced content

Front

What is a key component of a great influencer campaign?

Back

A strong creative approach

Front

What is the role of paid dollars in influencer marketing 2.0?

Back

To ensure content reaches the widest social audience possible

Front

What is the benefit of content that feels social, raw, and relatable?

Back

It performs better