PBM Final Exam Study Cards

Front

What does scarcity mean in economics?

Back

Having to choose among alternatives due to limited resources

Front

Which of the following is considered unethical in business?

Back

Insider trading

Front

Which technology enables machines to learn and make decisions?

Back

Artificial Intelligence (AI)

Front

What is blockchain?

Back

A digital ledger that records transactions across many computers

Front

Which type of business insurance covers lost income and operating expenses if business operations are disrupted?

Back

Business Interruption Insurance

Front

What is a brand?

Back

A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers

Front

Which of the following is an example of nonverbal communication?

Back

Nodding one's head in agreement

Front

What type of purchasing motive is driven by feelings and emotions?

Back

Emotional motives

Front

Which of the following is a tip for effective body language?

Back

Be mindful of posture

Front

Which digital marketing trend involves engaging customers n platforms like Facebook and Instagram?

Back

Social Media Marketing