4.03_PR136 H. SEM I Review

Front

Which of the following is an example of publicity in the sports/event industry? The International Olympic Committee elects a new president to its governing board. A business owner purchases baseball uniforms and equipment for a Little League team. The national soccer league secures advertising spots on network television stations. A local newspaper prints a human-interest story about a college volleyball player.

Back

A local newspaper prints a human-interest story about a college volleyball player.

Front

A fight breaks out between players and fans at a basketball game. This is an example of publicity that is generated by a(n)

Back

unexpected incident.

Front

Which of the following is an example of publicity generated by the personal behavior of a high-profile figure? A street riot occurs after a high school basketball team wins the state championship. A professional athlete is in the news after being arrested for disorderly conduct. A major city plans to build a new arena in a revitalized section of the business district. A local news station reports that a plane crash occurred at the community airport.

Back

A professional athlete is in the news after being arrested for disorderly conduct.

Front

Sports/Event marketers use public relations strategies to create and maintain

Back

specific images.

Front

The primary objective of developing sports/event public relations strategies is to

Back

establish a feeling of goodwill with all the organization’s fan bases.

Front

Which of the following statements is true regarding the importance of fan support to sports/event activities:
Options:
Large sports/event organizations are usually more successful in building fan support than smaller organizations.
Without ongoing fan support, a performer’s popularity or an organization’s profitability decreases.
Building fan support involves public relations strategies designed to increase short-term sales.
Most sports/event marketers consider spectators their most important fan base.

Back

Without ongoing fan support, a performer’s popularity or an organization’s profitability decreases.

Front

Attending concerts or sporting events and purchasing memorabilia are characteristics of the __________ fan.

Back

spectator

Front

A fan follows the career of a baseball player who recently broke the all-time home run record. The fan’s support is driven by

Back

performance

Front

Petra admires a specific athlete who behaves professionally on and off the tennis court. This is an example of fan support that is driven by

Back

attitude

Front

Creating positive relationships between sports/event organizations and the community at large is important because

Back

public tax initiatives are often needed to build or maintain facilities.