Marketing Final Exam Review

Front

What best defines the term 'target market' for Rohan's marketing strategy?

Back

The specific group of people Rohan aims to reach with his new smartphones.

Front

What is the purpose of Arjun conducting market research?

Back

To gather information about consumers and market trends

Front

Imagine Grace is launching a new app and wants to promote it. Which digital marketing tactic should she use that involves any promotional activity on smartphones and other handheld devices such as tablets?

Back

Mobile marketing

Front

Imagine Oliver has launched a new online store and wants to drive more traffic to his website. Which digital marketing tactic should he use where he pays a fee each time one of his ads is clicked?

Back

Pay-per-click marketing (PPC)

Front

How does branding contribute to marketing success?

Back

By creating customer loyalty and recognition

Front

How can a company like Apple use market segmentation to their advantage?

Back

By customizing products and marketing strategies for different target markets such as tech enthusiasts, professionals, and students like Sophia and Oliver

Front

What is the purpose of conducting a SWOT analysis for Zoe, Avery, and Michael's marketing strategy?

Back

To identify the startup's strengths, weaknesses, opportunities, and threats

Front

When a marketing team at a tech startup, led by Arjun, focuses on successfully executing the product lifecycle of their new app, this is an example of which function of marketing?

Back

product management

Front

When Nora, a marketing manager at a tech startup, conducts market research to determine the optimal price point for their new software product, this is an example of which function of marketing?

Back

pricing

Front

Imagine Harper, Arjun, and Samuel are shopping for school supplies. They pick up items like notebooks, pens, and backpacks. These items are examples of:

Back

tangible