Paper A - Key Acronyms

Front

PESTEL

Back

Political, Economic, Social, Technological, Environmental, Legal - Framework for analysing external influences on business

Front

SMARTER

Back

Specific, Measurable, Achievable, Realistic, Time-bound, Evaluate, Re-evaluate - Model for setting clear business goals

Front

CAB

Back

Change Advisory Board - Group overseeing digital change requests

Front

KPI

Back

Key Performance Indicator - Measure of performance or success

Front

B2B

Back

Business to Business - Selling products/services to other businesses

Front

B2C

Back

Business to Consumer - Selling directly to customers

Front

B2M

Back

Business to Many - Combination of B2B and B2C models

Front

IT

Back

Information Technology - Systems, software and networks used in business

Front

GDPR

Back

General Data Protection Regulation - EU data protection law influencing UK law

Front

DPA

Back

Data Protection Act 2018 - UK law mirroring GDPR principles