English for Marketing

Front

What does the 'Place' element of the marketing mix refer to?

Back

The distribution channels

Front

Which P in The Marketing Mix are mentioned: "Bold innovation is a major part of Pepsi positioning strategy. In 2022, the company launched NitroPepsi, nitrogen carbonated cola with a smoother, creamier texture and frothy topping. Nitro Pepsi is the first cola beverage infused with nitrogen, based on a technology typically used for coffee and beer products."? Options: Place, Promotion, Product, Price

Back

Product

Front

Which Micro environment is mentioned: "They are the ones who provide inputs to business like raw materials, parts, cutting tools, equipments, etc. The quality and reliability of vendors are very essential for smooth functioning of business of any organization."?

Back

Suppliers

Front

This involves laws, government agencies, as well as the pressure groups that can influence or give constrains to various individuals or organizations in a given society.

Back

Political

Front

SWOT factor: "Currently, there is a growing demand for clothing that looks high fashion, but don’t cost thousands of dollars for a single piece."

Back

Opportunities

Front

Which market segment creates something new and starts a new trend?

Back

Innovators

Front

Which market segment is getting bigger as people live longer?

Back

Silver market

Front

Which stage in consumer life cycle that consumer learn more about the company’s offerings?

Back

Consideration

Front

Which factor affecting consumer behavior is mentioned: "This factor also includes social class, level of education, religious and ethnic background, sexual orientation, and people around you – family, friends, or social network"?

Back

Social

Front

Which stage in Product development when marketers refine and improve a product to make it more valuable to customers?

Back

Product test