WOW Chapters 2 and 3

Front

Fight

Back

Goal is to dominate rather than to persuade or to present a particular viewpoint.

Front

Argument

Back

Goal is to present your viewpoint as plausible, something to be considered.

Front

Persuasion

Back

Goal is to get your audience to agree with you and "join" your side.

Front

Goals for Audience

Back

What you want to change at the end of an argument: the audience's mood, mind, or willingness to act.

Front

Concession

Back

Concede your opponent's point in order to win what you want.

Front

Warrant

Back

A "rule" that we apply to evidence to explain why it supports our claim.

Front

Backing

Back

Support or explanation provided for the warrant

Front

Demonstrative rhetoric

Back

Rhetoric of values, argued in the present tense

Front

Forensic rhetoric

Back

Rhetoric of blame, argued in the past tense

Front

Deliberative rhetoric

Back

Rhetoric of choice, argued in the future tense