S4_EBS_Flash_Card_Part3

Front

What is the survey method that can give the cheapest and fastest way to get responses?

Back

Online survey

Front

Explain two factors the organization should consider when pricing its products.

Back

1. 1. Competitors’ prices.

2. 2. Customers’ willingness to pay.

Front

State two reasons why fast-food restaurants appeal to teenagers.

Back

1. 1. Affordable prices.

2. 2. Convenience of location.

Front

Suggest one pricing technique the organization can use to attract more customers.

Back

Product-bundle pricing

With product-bundle pricing, related items like the burger, drinks and fries can be sold as a set at a lower price.

Front

Explain one reason why the organization should consider online delivery platforms.

Back

Online delivery platforms are able to help businesses expand to reach a larger number of customers. Customers who want the convenience of enjoying the food in the comfort of their homes can just order home delivery via delivery websites and applications on their mobile phones.

Front

State three characteristics of a budget hotel.

Back

1. 1. Offers reasonably-priced room rates.

2. 2. Provides basic amenities and services.

3. 3. Normally without costly services such as room service and personalized service.

Front

State the type of accommodation that will appeal to the following groups of tourists visiting Singapore.

A retired couple who wants the highest level of customer service and comfort.

Back

Luxury hotel.

Front

State the type of accommodation that will appeal to the following groups of tourists visiting Singapore.

Backpackers from Europe.

Back

Hostel.

Front

State the type of accommodation that will appeal to the following groups of tourists visiting Singapore.

A couple on honeymoon who wants a place with unique theme.

Back

Boutique Hotel.

Front

State the type of accommodation that will appeal to the following groups of tourists visiting Singapore.

A family of five who prefers accommodation with homely comforts.

Back

Serviced Apartment.