Flashcardizz Question Set - Chapter 1

Front

Which of the following is NOT one of the 4 Ps of the marketing mix? A. Product, B. Price, C. Place, D. People

Back

People

Front

The marketing mix is also known as:

Back

The 4 Ps

Front

Which of the following is NOT one of the six core standards of marketing? Promotion, Pricing, Marketing-Information Management

Back

Financing

Front

Sports marketing only refers to promoting sports products, not using sports to promote non-sports products.

Back

False

Front

Entertainment marketing involves: Promoting live events, movies, concerts, and shows

Back

Promoting live events, movies, concerts, and shows

Front

Which of the following is an example of economic utility? Selling jerseys in a stadium gift shop, Lowering ticket prices after a losing season, Streaming a concert online for fans worldwide, All of the above

Back

All of the above

Front

What type of utility involves making a product available at the right time of year or day?

Back

Time utility

Front

The physical path or digital method a product takes to reach the consumer is called:

Back

Distribution

Front

Risk management in sports and entertainment marketing involves predicting and reducing potential business losses.

Back

True

Front

Which is the BEST example of sports marketing? Options: Nike sponsoring an NBA player to wear their shoes, A pizza place giving away free sodas, Selling popcorn at a local fair, Buying a billboard for a law firm

Back

Nike sponsoring an NBA player to wear their shoes