Digital Marketing Terms

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SEO (Search Engine Optimization)

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Making websites rank higher in search results.

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CTA (Call to Action)

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Tells users what to do next with clear, action-oriented phrases like “Shop Now” or “Learn More.”

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Analytics

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Tools that track website and marketing performance, showing visitor behavior.

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Target Audience

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Specific group you want to reach, defined by demographics or interests.

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Engagement Rate

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How much people interact with content (likes, comments, shares).

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Landing Page

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Special webpage designed to convert visitors toward one goal.

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Organic Traffic

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Visitors who find you naturally through search, not paid ads.

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Keywords

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Words people type into search engines to find content.

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Content Marketing

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Creating valuable content to attract and retain customers.

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Social Media Platform

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Websites/apps for sharing content and connecting with others.