Research Vocabulary Flash Cards

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Qualitative research

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A method of inquiry employed in many different academic disciplines, traditionally in the social sciences, but also in market research and further contexts.

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Quantitative research

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The systematic empirical investigation of observable phenomena via statistical, mathematical, or computational techniques.

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Variable

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Any characteristic, number, or quantity that can be measured or quantified.

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Independent variable

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The variable that is changed or controlled in a scientific experiment to test the effects on the dependent variable.

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Dependent variable

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The variable being tested and measured in a scientific experiment.

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Experimental methodology

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A systematic and scientific approach to research in which the researcher manipulates one or more variables, and controls and measures any change in other variables.

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Random assignment

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The use of chance procedures in experiments to ensure that each participant has the same opportunity to be assigned to any given group.

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Correlation

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A measure of the extent to which two variables are related.

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Positive correlation

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A relationship between two variables in which both variables move in tandem.

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Negative correlation

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A relationship between two variables in which one variable increases as the other decreases.