
What is Advertising Vocabulary

Flashcard
•
Business
•
9th Grade
•
Hard
Caroline Poovey
FREE Resource
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10 questions
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1.
FLASHCARD QUESTION
Front
Infomercial
Back
A lengthy paid advertisement that showcases the benefits of a product.
2.
FLASHCARD QUESTION
Front
Green Marketing
Back
Involves the use of advertising to support and improve the environment.
3.
FLASHCARD QUESTION
Front
Brand
Back
The combination of unique qualities of a company, product, or product line.
4.
FLASHCARD QUESTION
Front
Corporate Advertising
Back
Used to enhance a company’s reputation.
5.
FLASHCARD QUESTION
Front
Consumer
Back
The end user of a product or service.
6.
FLASHCARD QUESTION
Front
Advertiser
Back
An advertising agency’s client that needs creative messages (advertisements) and advertising campaigns to reach target markets.
7.
FLASHCARD QUESTION
Front
Product Advertising
Back
Uses rational arguments to communicate why consumers need a specific product.
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