Methods of Market Research

Front

Market Research is beneficial to businesses because...

Back

it helps them 'turn the light on' and make better decisions by gathering information about market conditions.

Front

Which of the following is not qualitative data? Interviews, Market Growth, Focus Groups, Experimenting

Back

Market Growth

Front

What is an advantage of Primary Research?

Back

Can be tailored to meet a businesses needs & is up-to-date

Front

Market research is useful for businesses because...

Back

They can evaluate what promotional activities worked best?

Front

Back

Market Share

Front

Primary Market Research

Back

AKA field research, it involves gathering information first hand e.g through surveys/observations

Front

Which method of data gathering is NOT a survey?

Back

Experimenting

Front

Disadvantage of a telephone survey?

Back

Cannot study how people react based on body language

Front

Name four primary market research methods.

Back

surveys

focus groups

test marketing

observations

Front

Name five secondary research methods.

Back

rival's information

media sources

government information

market research companies

loyalty schemes (phone apps)