Business Ideas and Market Analysis

Front

Gap in the market

Back

Customer need or demand not served by competitors

Front

Analysing competitors

Back

rivals' strengths, weaknesses, and market share

Front

Evaluating customer needs

Back

What customers value and expect from products/services.

Front

Assessing business viability

Back

If a business idea can succeed financially and operationally.

Front

Unique selling point (USP)

Back

A benefit that makes a business stand out

Front

Understanding target audience

Back

The demographics, preferences, and behaviors of potential customers.

Front

Types of business ownership

Back

Sole trader, partnership, private limited company, public limited company

Front

Reasons for changing ownership

Back

Investment needs, succession, or legal requirements

Front

Business structure types

Back

Matrix, hierarchical

Front

Local, national, and international location

Back

of business operations and market reach