MM51-2.01 (Part 1) Marketing Study Guide
Flashcard
•
Business
•
12th Grade
•
Practice Problem
•
Hard
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20 questions
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1.
FLASHCARD QUESTION
Front
Product/Service management is a marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to:
Back
market opportunities.
2.
FLASHCARD QUESTION
Front
A new car that provides you the benefit of transporting you to work is an example of a
Back
good.
3.
FLASHCARD QUESTION
Front
Massages, cooking lessons, and Internet connections are examples of
Back
services.
4.
FLASHCARD QUESTION
Front
Services that include delivery, instruction, or maintenance are __________ services.
Back
product-related
5.
FLASHCARD QUESTION
Front
A service that is not attached to any tangible good is a __________ service.
Back
pure
6.
FLASHCARD QUESTION
Front
Which of the following statements is true of product/service management: It involves discovering new-product opportunities.
Back
It involves discovering new-product opportunities.
7.
FLASHCARD QUESTION
Front
Product/Service management should be approached from the angle of the: customer’s point of view.
Back
customer’s point of view.
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