Social Media and Semantic Web Technology (Chapter 7)

Front

What is the primary difference between Web 1.0, Web 2.0, and Web 3.0?

Back

Web 1.0 is static and read-only, Web 2.0 is interactive and user-generated, while Web 3.0 is intelligent and personalized.

Front

What technologies are associated with Web 2.0?

Back

AJAX, APIs, XML, and mashups.

Front

What is AJAX and how does it impact web pages?

Back

AJAX (Asynchronous JavaScript & XML) enables interactive, real-time updates on web pages, allowing for dynamic content loading.

Front

What are APIs and their role in web applications?

Back

APIs (Application Programming Interfaces) are software gateways that allow apps/websites to connect and exchange services.

Front

What are the characteristics of social media?

Back

1. User-generated content (UGC) 2. Decentralized control 3. Two-way conversations 4. Communities with common interests 5. Tagging and categorization 6. Profiles and identities 7. Connections (friends, followers) 8. Constant updating 9. Cross-platform use.

Front

What opportunities does social media present for businesses?

Back

1. Direct customer engagement 2. Content marketing 3. Customer support and brand advocacy 4. Crowdsourcing product ideas.

Front

What challenges do businesses face with social media?

Back

1. Rapid technology evolution 2. Maintaining relevance and security 3. Handling user-driven content.

Front

What are some examples of Social Networking Services (SNS)?

Back

Facebook, LinkedIn, Twitter.

Front

What is the focus of Web 3.0 (Semantic Web)?

Back

The focus is on context, personalization, and vertical search, utilizing Natural Language Processing (NLP) and AI.

Front

What is the role of search engines in business?

Back

Search engines help improve visibility in search results, which is crucial for SEO and SEM.