Marketing Ethics

Front

A company taking ethical stances and employing ethical procedures does not automatically equate to those outside of the organization trusting those efforts. True or False?

Back

True

Front

Praising an employee’s positive fulfillment of ethical expectations is discouraged since ethical behaviors are private issues.

Back

False

Front

According to this organization, it “strives to be the most relevant force and voice shaping marketing around the world.”

Back

American Marketing Association (AMA)

Front

Which organization puts forward this overview of its activities? “We conduct investigations, sue companies and
people that violate the law, develop rules to ensure
a vibrant marketplace, and educate consumers and businesses about their rights and responsibilities.”

Back

Federal Trade Commission (FTC)

Front

Photos, testimonials, and reviews are examples of ________ ________.

Back

User-generated content

Front

Which of the following is not a practice of ethical leaders, according to “Leadership and Ethics Go Hand in Hand,” from Ethics Sage?
- Do not blame others when things go wrong
- Keep their promises and commitments
- Talk about the importance of workplace integrity and doing the right thing

Back

Take personal responsibility when another employee acts unethically

Front

Employees should be informed of safety precautions and procedures that are pertinent to their jobs and work environments and should be compensated fairly for their rendered work.

Back

True

Front

Marketers should keep in mind how the public generally and potential and current customers specifically see a company’s marketing efforts relative to ethics.

Back

True

Front

Consumer privacy is an issue when it comes to both artificial intelligence and data collection.

Back

True

Front

Occurs when 2 or more businesses in an industry agree to sell the same product at a set price, which is usually high.

Back

Price-fixing