Entre Unit 3 Vocabulary

Front

a written document that describes all the steps necessary for opening and operating a successful business

Back

business plan

Front

The individuals or companies that are interested in a particular product or service and are willing and able to pay for it.

Back

target market

Front

Groups of customers within a large market who share common characteristics

Back

market segments

Front

Description of the characteristics of the person or company likely to purchase a product or service.

Back

customer profile

Front

Data that describe a group of people in terms of age, marital status, family size, ethnicity, gender, profession, education, and income.

Back

demographics

Front

Data that describe a group of people in terms of their tastes, opinions, personality traits, and lifestyle habits.

Back

psychographics

Front

Data that help a business determine how often potential customers use a particular service.

Back

Use-based data

Front

Data that help a business determine where its potential customers live and how far they will travel to visit the business.

Back

geographic data

Front

a system for collecting, recording, and analyzing information about customers, competitors, products, and services

Back

market research

Front

Information collected for the very first time to fit a specific purpose.

Back

Primary data