Rhetorical Appeals Practice

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Logos

Back

uses facts, logic, organization, statistics, data, and/or more to convince.

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Ethos

Back

the ethical appeal is based on the credibility and reliability or authority of the writer.

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Pathos

Back

the emotional appeal; appeals to an audience's needs, values, and emotional sensibilities.

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Definition of Rhetoric

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Using language effectively and persuasively in writing or speaking.

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Example of Logos

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People who reported using sunscreen when they were younger now have fewer wrinkles and less dark spots compared to someone that refused to wear sunscreen.

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Example of Ethos

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As a professional hairdresser for celebrities, I can say that this hair product works for all hair types.

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Example of Pathos

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You will never be satisfied in life if you don't seize this opportunity. Do you want to live the rest of your years yearning to know what would have happened if you just jumped when you had the chance?

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What is an ethical appeal?

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An appeal based on the credibility and reliability or authority of the writer.

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What is an emotional appeal?

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An appeal that targets the audience's needs, values, and emotional sensibilities.

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What is a logical appeal?

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An appeal that uses facts, logic, organization, statistics, and data to convince.