09/05 SPACE CAT FLASHCARD

Front

Define tone

Back

A speaker's attitude toward the subject conveyed by the speaker's stylistic and rhetorical choices.

Front

Who is the likely audience of a commercial that is selling candy using loud music, lots of colors, and animated characters?

Back

Children.

Front

Define exigence

Back

The why 'now'?; the spark of catalyst that moved the speaker to act.

Front

What does SPACE CAT stand for?

Back

Speaker, Purpose, Audience, Context, Exigence, Choices, Appeals, and Tone.

Front

Explain what PURPOSE means.

Back

What is the writer/speaker hoping to accomplish by putting this out in the world (Persuade, inform, entice, etc.).

Front

What is the significance of understanding the audience in communication?

Back

Understanding the audience helps tailor the message to their interests, needs, and level of understanding.

Front

What role does context play in a speech or text?

Back

Context includes the circumstances, atmosphere, attitudes, and events surrounding a text, influencing its meaning and reception.

Front

Define appeals in rhetoric.

Back

Appeals are persuasive strategies used to convince an audience, including ethos (credibility), pathos (emotion), and logos (logic).

Front

What is the purpose of using stylistic choices in writing?

Back

Stylistic choices enhance the message, engage the audience, and convey the speaker's tone and attitude.

Front

How does exigence affect the effectiveness of a speech?

Back

Exigence creates urgency and relevance, motivating the speaker and engaging the audience.