15 Advertising Techniques Flashcard

Front

The linking of a product, service, or idea with something already liked or desired by the target audience, such as fun, pleasure, beauty, security, intimacy, success, wealth, etc.

Back

Association

Front

Many ads show lots of people using the product, implying that 'everyone is doing it' (or at least, 'all the cool people are doing it').

Back

Bandwagon

Front

Uses good-looking models to attract our attention.

Back

Beautiful people

Front

An attempt to persuade consumers to buy a product by promising to give us something else, like a discount, a rebate, a coupon, or a 'free gift.'

Back

Bribery

Front

Ads often use famous people to grab our attention. By appearing in an ad, they implicitly or explicitly endorse a product.

Back

Celebrities

Front

Who often appears in ads and advocacy messages to lend credibility to the product, service, or idea being sold?

Back

Experts

Front

Something is directly, fully, and/or clearly expressed or demonstrated, such as stating the price, the main ingredients, where it was made, or measurable promises like 'Results in less than 24 hours!'

Back

Explicit claims

Front

Something disliked or feared by the intended audience (like bad breath, failure, high taxes or terrorism) is used to promote a 'solution.'

Back

Fear

Front

This technique grabs our attention because it makes us laugh, and then connects that good feeling to a product or logo.

Back

Humor

Front

The language of ads is full of superlatives, comparatives, hyperbole, exaggeration, and many other ways to hype the product.

Back

Intensity