15 Advertising Techniques Flashcard

15 Advertising Techniques Flashcard

Assessment

Flashcard

English

11th Grade

Practice Problem

Easy

Created by

Kathleen Mathis

Used 1+ times

FREE Resource

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15 questions

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1.

FLASHCARD QUESTION

Front

The linking of a product, service, or idea with something already liked or desired by the target audience, such as fun, pleasure, beauty, security, intimacy, success, wealth, etc.

Back

Association

2.

FLASHCARD QUESTION

Front

Many ads show lots of people using the product, implying that 'everyone is doing it' (or at least, 'all the cool people are doing it').

Back

Bandwagon

3.

FLASHCARD QUESTION

Front

Uses good-looking models to attract our attention.

Back

Beautiful people

4.

FLASHCARD QUESTION

Front

An attempt to persuade consumers to buy a product by promising to give us something else, like a discount, a rebate, a coupon, or a 'free gift.'

Back

Bribery

5.

FLASHCARD QUESTION

Front

Ads often use famous people to grab our attention. By appearing in an ad, they implicitly or explicitly endorse a product.

Back

Celebrities

6.

FLASHCARD QUESTION

Front

Who often appears in ads and advocacy messages to lend credibility to the product, service, or idea being sold?

Back

Experts

7.

FLASHCARD QUESTION

Front

Something is directly, fully, and/or clearly expressed or demonstrated, such as stating the price, the main ingredients, where it was made, or measurable promises like 'Results in less than 24 hours!'

Back

Explicit claims

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