EBS_Flash_Card_Part5

Front

What is business?

Back

A business may be described as an organisation that meets the needs and wants of customers.

Front

Maise is setting up a business coffee and cakes in a store near her local MRT station.

Name three groups of customers Maisie could target with her business.

Back

1. 1. Local residents

2. 2. Students

3. 3. Commuters

Front

Which method of communication should be used in each of the following situations?

Give a reason for each of your answers.

Placing an order with a supplier.

Back

Communication method: Written communication

Email provides a clear, documented trail of what was ordered.

Front

Which method of communication should be used in each of the following situations?

Give a reason for each of your answers.

Responding to a complaint from a customer in a shop.

Back

Communication method: Face-to-face communication

Reason: Speaking directly to the customer at the shop to resolve the issue.

Front

Give one reason why Tasty offer many different brand for sale.

Back

To meet different customers taste and preference.

Front

Suggest two non-retailing that Tasty could use to sell it chocolate, give a reason for each suggestion.

Back

1. 1. Online store: customer can order chocolate from anywhere at any time.

2. 2. Vending machine: Make chocolate conveniently available in high traffic area like school.

Front

Two of the sale promotion techniques will be more suitable to improve sales.

Back

1. 1. Coupons

2. 2. Samples/gifts

Front

Which method of communication that would be most suitable for each of the following situation?

A customer has complained about the chocolate she has bought

Back

Communication method: Telephone communication

Reason: Allowed immediate response and resolution

Example: Refund, apologies

Front

Which method of communication that would be most suitable for each of the following situation?

A retail store wants to invite customers to a special chocolate tasting event.

Back

Communication method: Written communication

Reason: Quick and effective communication

Front

Three characteristics of convenient store

Back

1. 1. Located in a neighborhood area

2. 2. Open for long hours

3. 3. Provide self-service