Marketing Functions without Marketing Planning

Front

This marketing function is all about data, research and analysis

Back

Marketing Information Management (MIM)

Front

The purpose of this marketing function is to set a financial charge for a product that will maximize profit.

Back

Pricing

Front

This function is essentially creating a good, a service or an idea that satisfy a customers need or want

Back

Product Service Management

Front

This function is about one word... COMMUNICATION. This function is how a customer discovers a product.

Back

Promotion

Front

This function is 1 to 1, customized communication with a consumer.

Back

Selling

Front

A farmer is trying to decide if he should sell his corn himself at a local farmers market OR to sell all his corn to a wholesaler who will then sell it again to grocery stores like Kroger. What function is the farmer contemplating?

Back

Channel Management

Front

Which function is this? You walk into a jewelry store. An employee greets you and asks you questions regarding what you are looking for. Next the jeweler shows you some jewelry that has features and benefits that match your needs and wants.

Back

Selling

Front

This purpose of this marketing function is to inform, persuade and/or remind: Selling, Promotion, Product Service Management, Marketing Information Management (MIM), Pricing

Back

Promotion