ISM201

Front

What does "SWOT" stand for in strategic planning?

Back

Strengths, Weaknesses, Opportunities, Threats.

Front

Why do businesses invest in content marketing?

Back

It helps build trust by providing valuable and relevant information to audiences.

Front

What is strategic communication primarily focused on?

Back

Public and deliberate communication.

Front

What is a key advantage of working in an agency?

Back

Exposure to multiple clients and diverse communication tasks.

Front

What is the primary concern of the legal sector?

Back

Laws and regulations affecting communication.

Front

Why is situational crisis communication theory useful?

Back

It helps organizations determine appropriate response strategies.

Front

What is the main purpose of professional codes of ethics in strategic communication?

Back

To provide guidelines on appropriate conduct and decision-making.

Front

Why can organizations no longer rely on one-way communication methods?

Back

Stakeholders expect interactive and responsive communication.

Front

What is a key component of a situation analysis?

Back

Reviewing internal and external factors affecting an organization.

Front

Which of the following is an example of OOH advertising?

Back

A billboard on a highway promoting a new product.