SEO Concepts and Techniques

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What is SEO Friendly URL?

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SEO friendly URLs are used to optimize the structure and word usage in URLs to improve the indexing process by search engines.

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What are LSI keywords?

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LSI keywords or Latent Semantic Indexing are semantically associated with the main keyword that users enter over the search engines.

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How to find LSI keywords?

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Search for your keyword in Google and scroll down to the 'Searches Related to...' area at the bottom of the page.

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What is Canonical URL?

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Canonical URLs relate to selecting the best URL for web pages that visitors want to see, helping in content syndication and resolving content duplication.

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What are backlinks?

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Backlinks are incoming links that help users shift from one web page to another and play an important part in SEO.

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Why are backlinks important in SEO?

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Google assesses the quality of backlinks based on the relevancy found in the content of both web pages.

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What is robots.txt?

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Robots.txt tells search engine bots about the web pages on your website that you do not want them to visit.

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What is XML Sitemap?

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XML Sitemap informs search engines about the number of pages on a website, their update frequency, and last modification time.

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What are doorway pages?

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Doorway Pages are developed for higher ranking when specific search queries are entered, leading users to the same web destination.

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What is anchor text?

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Anchor text is a visible hyperlinked text that links to different documents or locations on the web.