Digital Business & Data Types

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Structured Data

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Used for fast searching, dashboards, reporting, automation.

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Unstructured Data

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Images, videos, review text; used for AI analysis and customer insight.

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Integer

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Used for quantities, counts, stock levels, star ratings.

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Float

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Used for prices, discounts, GPS decimals, measurements.

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String

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Used for names, emails, addresses, product descriptions.

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Boolean

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YES/NO flags such as IsFraud?, IsDelivered?, ReturnEligible.

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Date/Time

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Used for orders, delivery slots, appointment booking.

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Image Data

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Used for ASOS return photos, Uber vehicle damage checks.

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Video Data

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Used for TikTok ads, ecommerce product previews.

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Semi-Structured Data (JSON)

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Used in APIs for Amazon, Stripe, Google Maps, Uber.