Marketing Management Essentials

Front

Definition of Marketing

Back

Process of creating, communicating, delivering value

Front

4 Ps of Marketing

Back

Product, Price, Place, Promotion

Front

Market Segmentation

Back

Dividing market into distinct groups

Front

Target Market

Back

Specific group aimed for marketing efforts

Front

Marketing Mix

Back

Combination of 4 Ps to meet customer needs

Front

Branding

Back

Creating unique identity for a product

Front

Consumer Behavior

Back

Study of how consumers make decisions

Front

SWOT Analysis

Back

Strengths, Weaknesses, Opportunities, Threats

Front

Digital Marketing

Back

Using online platforms for promotion

Front

Customer Relationship Management

Back

Strategies to maintain customer loyalty