KU Day 1 Review Flashcard

Front

What is the main goal of Klass University?

Back

Train every rep to execute like a top performer with clarity, speed, and discipline

Answer explanation

The main goal of Klass University is to train every rep to perform like top performers, emphasizing clarity, speed, and discipline, which is essential for achieving high performance in sales.

Front

What do the 4 P’s of Execution stand for?

Back

Product, Price, Place, Promotion

Answer explanation

The 4 P's of Execution refer to Product, Price, Place, and Promotion. These elements are essential for marketing strategies, helping businesses effectively reach their target audience and achieve their goals.

Front

In the ABCs of Selling, what does “Always Be Collecting” mean?

Back

Gathering data and insights to strengthen the sales story

Answer explanation

"Always Be Collecting" emphasizes the importance of gathering data and insights to enhance your sales narrative, making it more compelling and effective in persuading potential customers.

Front

What is the “First Moment of Truth (FMOT)”?

Back

The first 3–5 seconds when a shopper sees a product.

Answer explanation

The "First Moment of Truth (FMOT)" refers to the critical first 3–5 seconds when a shopper sees a product, influencing their decision to purchase. This moment is crucial for capturing consumer attention.

Front

What is the purpose of CASH REPS?

Back

Audit stores and drive merchandising excellence

Answer explanation

CASH REPS primarily focus on auditing stores and ensuring merchandising excellence, which helps maintain brand standards and optimize product presentation in retail environments.

Front

Which CASH REPS principle ensures the right assortment and stock levels?

Back

Product Mix / Quantity

Answer explanation

The principle 'Product Mix / Quantity' ensures the right assortment and stock levels by focusing on the variety and amount of products available, which is crucial for meeting customer demand effectively.

Front

Which activity best supports Perfect Store execution? Options: Increasing store visits, Following planograms and fixing shelf issues, Offering additional discounts, Launching new items

Back

Following planograms and fixing shelf issues

Answer explanation

Following planograms and fixing shelf issues ensures products are displayed correctly and optimally, which is essential for Perfect Store execution. This directly impacts customer experience and sales effectiveness.

Front

What is the primary purpose of the Playbook?

Back

Provide one clear source of execution priorities

Answer explanation

The primary purpose of the Playbook is to provide one clear source of execution priorities, ensuring that all team members are aligned on key objectives and actions.

Front

Why is eye level or “strike zone” placement critical at shelf?

Back

It captures shopper attention fastest

Answer explanation

Eye level placement, or the 'strike zone', is critical because it captures shopper attention fastest, making products more visible and likely to be purchased. This strategic positioning enhances visibility and engagement.

Front

What should every sales call or store visit end with?

Back

A clear next step

Answer explanation

Every sales call or store visit should end with a clear next step to ensure that both parties know what to expect moving forward. This helps maintain momentum and fosters accountability in the sales process.