Digital Marketing Concepts

Front

What best defines marketing according to the American Marketing Association?

Back

Creating, communicating, delivering, and exchanging offerings of value

Front

Digital marketing is primarily defined as:

Back

The use of digital or social channels to promote a brand or reach consumers

Front

A brand is BEST described as:

Back

A symbol that differentiates one organization’s offering from another

Front

The evolution of digital marketing is BEST described as:

Back

A gradual expansion of digital touchpoints over time

Front

The macro-environment in digital marketing refers to:

Back

Broad external forces affecting marketers

Front

Which of the following is part of the PESTEL framework?

A. Competitors
B. Suppliers
C. Legal factors
D. Customers

Back

Legal factors

Front

Which of the following belongs to the digital marketing micro-environment?

A. Political instability
B. Legal regulations
C. Competitors
D. Technological change

Back

Competitors

Front

Email marketing mainly aims to:

Back

Maintain regular connections with customers

Front

Search Engine Optimization (SEO) focuses on:

Back

Improving website visibility in organic search results

Front

Generative AI marketing is BEST described as:

Back

Using machine learning to create new content