Graphic Design Flash Cards

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What is graphic design?

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Graphic design is the process of communicating ideas, information, or messages visually using images, typography, colour and layout.

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What can graphic design communicate?

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Messages, ideas, information, and emotions.

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What are context factors in graphic design?

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Factors that influence design decisions such as social, cultural, economic and political issues.

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What is a target audience?

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The group of people a design is intended for.

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What is a primary audience?

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The main group the design is aimed at.

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What is a secondary audience?

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Additional viewers who may also see or use the design.

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What are demographics?

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Characteristics of an audience such as age, gender, interests and lifestyle.

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What is the graphic design process?

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A structured sequence used to create designs including research, ideas, development and evaluation.

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Why do designers carry out research?

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To gather information and inspiration to improve ideas.

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What is primary research?

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Research collected directly by the designer (photos, surveys, sketches).