Retail and Marketing Flashcard

Front

Sport Time Inc., a multinational retail corporation, uses a device that sends customers a marketing message via email or text when they are near a store. This is an example of _____.

Back

a beacon

Front

Whole Foods satisfies its customers by carrying fresh organic produce and gluten-free products. Whole Foods is not a low-price grocery store, but it uses data analytics to understand what is important to satisfy its customer base. To decide which customers will be satisfied, a retailer like Whole Foods makes decisions about all of the following EXCEPT _______.

Back

customer demographics

Front

Ricardo runs Moonlight Café, a world-renowned fast-food restaurant, in his locality. He started the restaurant after getting a license from Moonlight Café and by regularly paying a fee for the right to use its brand name, products, and methods of operation. Ricardo most likely operates a(n)________.

Back

franchise

Front

Which of the following is a difference between an off-price retailer like Marshalls and a department store like Dillard's? Marshalls focuses on lean inventory management, whereas Dillard's has an agile approach to inventory.

Back

Marshalls focuses on lean inventory management, whereas Dillard's has an agile approach to inventory.

Front

Omega Graphics Inc. specializes in publishing educational books. It recruits and trains college students to sell its products door to door. Which form of nonstore retailing is illustrated in this scenario?

Back

Direct retailing

Front

What selling technique is Massages For You using if single massages are $75 and a one-year membership offers a monthly fee of $65 per massage?

Back

Trading up

Front

Miguel goes online and orders athletic shoes from Academy Inc. He pays with a credit card and picks up the shoes at the local Academy Inc. store. Which of the following statements describes Miguel’s click-and-collect shopping habits?

Back

It enables consumers to make their purchases online and pick up their orders from physical stores.

Front

Which customer behavior has motivated retailers to reduce the amount of stock kept on hand, rent or lease smaller spaces, and ramp up their fulfillment capabilities at distribution centers? Customers visit a physical retail store to examine product features or quality firsthand, but then eventually make the purchase online.

Back

Customers visit a physical retail store to examine product features or quality firsthand, but then eventually make the purchase online.

Front

Riko owns a business and tries to find out as much as possible about her customer base so she can stock the products that her customers are looking for. ________ is an emerging retailing trend that employs market data to best serve customers such as those whom Riko serves as they prepare to make a purchase.

Back

Shopper marketing

Front

Nordstrom's Rack is an off-price retailer that sells designer clothes. All of the following describe off-price retailers like Nordstrom's Rack EXCEPT ________.

Back

they favor higher prices