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Lesson 2

Lesson 2

Assessment

Presentation

Business

12th Grade

Medium

Created by

Steffi Lobo

Used 2+ times

FREE Resource

7 Slides • 3 Questions

1

Good Afternoon Class

Welcome to your Business studies class

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2

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3

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4

Open Ended

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Name one Ad that you watched recently

5

Definition

According to American Marketing Association “Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods and services by an identified sponsor.”

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6

Multiple Choice

Advertising is ______ form of non- personal presentation

1

Paid

2

Unpaid

7

Publicity 

  • It is the news carried in the mass media 

  • Money is not paid for its publicity. 

  • Publicity can be positive or negative

  • Smiliar to Advertising 

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8

Open Ended

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Whats the difference between Advertising and Publicity

9

Advertising v/s publicity

  • Payment 

  • Identified sponsor 

  • Control

  • Purpose

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10

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Good Afternoon Class

Welcome to your Business studies class

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