Lesson 2

Good Afternoon Class

Welcome to your Business studies class

Open Ended

Name one Ad that you watched recently

Definition

According to American Marketing Association “Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods and services by an identified sponsor.”

Multiple Choice

Advertising is ______ form of non- personal presentation

• Paid

• Unpaid

Publicity 

• It is the news carried in the mass media 

• Money is not paid for its publicity. 

• Publicity can be positive or negative

• Smiliar to Advertising 

Open Ended

Whats the difference between Advertising and Publicity

Advertising v/s publicity

• Payment 

• Identified sponsor 

• Control

• Purpose