Sport/Event Features and Benefits

Sport/Event Features and Benefits

Poll

You see an advertisement for a new pair of shoes. Which of the benefits listed below might convince you to buy them?

• They are well made so you will not need to buy a new pair for some time.

• They are a new design so you will be have something others do not.

• They have comfort insoles so you will be comfortable.

• They use performance enhancing materials so you will improve your game.

Multiple Choice

Which of the following is an example of a product feature:

• Inexpensive

• Soft material

• Long-lasting

• Easy to repair

https://www.youtube.com/watch?v=OxVM2vJdwKs

Open Ended

Do you remember buying a product that had a hidden benefit the salesperson had to explain? What was the product?