Nonfiction JR Great Book Air Jordans Day 1

Nonfiction JR Great Book Air Jordans Day 1

Demanding the Brand, Economics: Wants vs Needs

Open Ended

Answer one or both of the following questions: What do you know about Michael Jordan or Air Jordans? Why do you think people wear name-brand clothes or shoes?

Focus Questions

• What do you think is the main reason Air Jordans are still so popular?

• Why did Nike make a commercial about Air Jordans after the NBA threatened to fine Michael Jordan?

• Do you think it's worth it to buy Air Jordans online after they sell out in stores?

• Do you admire Max Lindley for collecting Air Jordans?

Open Ended

Answer 1 of the following 3 questions: What did you learn that's new to you? What's sinking in? What did you feel like you missed?