PR Jargons

PR Jargons

Boiler Plate

A section at the end of a press release before the media contact information that gives a brief description of the company. It ensures the "who" and "what" is consistent and obvious in the press release.  

Byline

The byline is the name printed below the title of an article. It gives credit to the author and often includes the date it was published.

Circulation

The total number of copies of a print publication that is available for readers, whether through subscriptions or newsstands. This is a number we share with clients as one of the factors to the relevancy of a piece of coverage they have received.

Coverage/Clip/Hits 

An article, story, blog or segment that mentions your client. Also refers to the physical copy of that mention that can be given to clients.

Earned Media

  Media coverage that is generated due to relationship building, story pitching, and media relations, as opposed to paid advertising or media.

  Media coverage that is generated due to relationship building, story pitching, and media relations, as opposed to paid advertising or media.