Unit 4 - Public Relations

Unit 4 - PR & Advertising

Poll

What do you think Public Relations includes?

• PR focuses on building good relations with the company’s various publics.

• PR is a set of activities aimed at increasing a vendor’s positive exposure.

• PR helps an organization and its publics 
adapt mutually to each other.

• PR is part of the larger marketing function.

Multiple Choice

What is the name of the first publicity firm?

• The Publicity Bureau

• Fleischman & Bernays

• Campaign, Inc.

• Whitaker & Baker

Multiple Choice

Which president hired the first female press secretary?

• Abraham Lincoln

• John F. Kennedy

• Dwight Eisenhower

• Jimmy Carter

Multiple Choice

Who was the first woman in PR?

• Doris E. Fleishman

• Leone Jones

• Susan B. Anthony

• Jane Wheaton

Multiple Choice

Which type of PR deals with getting corporate management information for journalists?

• Product PR

• Crisi PR

• Teenage PR

• Financial PR

Multiple Choice

An example of public relations might be...

• Calling customers directly to persuade them to buy a product

• Sending brochures to customers in the post

• Using billboards to make a new product public

• Sponsoring a local youth football team

Multiple Choice

Which one of the following is the best explanation of public relations?

• Advertising

• Marketing

• Attempting to create a positive public image of an organization and its activities

• Business and government spinning negative events

Multiple Choice

Public relations is often referred to as ________?

• Prada

• Placating

• Principles

• Publicity

Multiple Choice

Public relations is:

• how a business plans to strategically message key stakeholders

• Unpaid methods of promotion to engage customers and build relationships

• communicating to stakeholders via paid media platforms

• All of the above

Multiple Choice

What is the right kind of public relation?

• create or improve a positive image for a company or business

• help people

• broadcast your relationship across social media