Advertising

Advertising - Persuasive techniques

Choose the advertising technique according to the advertisement.

Pathos, logos or ethos.

Multiple Choice

"By donating fifty cents a day...your child can have clean drinking water..."

• ethos

• pathos

• logos

• sad...

Multiple Choice

"He is a forensics and ballistics expert for the federal government – if anyone’s qualified to determine the murder weapon, it’s him."

• logos
• ethos
• pathos

Multiple Choice

"It’s a matter of common sense that people deserve to be treated equally. The Constitution calls it ‘self-evident.’ Why, then, should I have been denied a seat because of my disability?"

• logos
• ethos
• pathos

Multiple Choice

A commercial featuring statistics and facts is using this appeal...

• Ethos
• Logos
• Pathos
• Rhetoric 

Multiple Choice

• Ethos
• Pathos
• Logos

Multiple Choice

• Ethos
• Pathos
• Logos

Multiple Choice

• Ethos
• Pathos
• Logos

Multiple Choice

• Ethos
• Pathos
• Logos

Multiple Choice

• Ethos
• Pathos
• Logos

Multiple Choice

"My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor."

• ethos
• logos
• pathos

Multiple Choice

"More than one hundred peer-reviewed studies have been conducted over the past decade, and none of them suggests that this is an effective treatment for hair loss."

• logos
• ethos
• pathos

Multiple Choice

"I’m not just invested in this community – I love every building, every business, every hard-working member of this town."

• logos
• ethos
• pathos

Multiple Choice

"As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results."

• ethos
• logos
• pathos

Multiple Choice

"Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery… We also have video of the suspect breaking in. The case could not be clearer."

• ethos

• pathos

• logos

Multiple Choice

"If we don’t move soon, we’re all going to die! Can’t you see how dangerous it would be to stay?"

• pathos

• ethos

• logos

Multiple Choice

Which of the following is the best definition for Logos? 

• An appeal using someone's authority or credibility 
• An appeal to the emotions or feelings of the audience
• An appeal to logic or reason by giving evidence
• An appeal to someone by bribing them.

Multiple Choice

Which of the following is the best definition for Pathos? 

• An appeal using someone's authority or credibility 
• An appeal to the emotions or feelings of the audience
• An appeal to logic or reason by giving evidence
• An appeal to someone by bribing them.

Multiple Choice

Which of the following is the best definition for Ethos? 

• An appeal using someone's authority or credibility 
• An appeal to the emotions or feelings of the audience
• An appeal to logic or reason by giving evidence
• An appeal to someone by bribing them