Video Production

Video Production

Week 10

Why Videos?

Videos are undeniably an excellent platform to communicate information to a large audience.

Open Ended

What is your favorite fim or tv show?

Elements of a Video/Film

The following are the five categories that are critical to effective videos.

Sight

> This refers to the visual aspect of a video, whether captured by a camera or animated.

> Each frame in a video is crafted in a certain way to convey a message, mood, or situation.

Sound

> This complements the video as sound effects, music, and synchronized sounds (converstations and natural sounds)

> Sight and sound are the two elements that basically constitute a video.

Color

> Creative use of color imparts underlying impressions to a certain scene.

Motion

> Through movement, filmmakers lead the audience's attention on the purpose of each scene.

Emotion

> This refers to the "feels" of the video that allow the audience to relate to the video.

Stages of Video Production

Whatever video you are making, the stages of video production are usually the same. They are divided into three stages: pre-production, production, and post production.

Phase One: Pre-production

> This is the planning stage where all the crucial preparations are done.

> This is where the vision of the outcome of the video production is identifies and the specifications of the production of the video are defined.

The pre-production phase includes:

• Video Strategy/Goals

• Budget/Scope

• Storyboarding & Script creation

• Project timeline

• Location scouting

• Talent/Characters

• Production team/equipment needs

Phase Two: Production

> This is where the actual shooting of scenes take place. This is also the imprtant part where the director keeps an eye on every detail during the shooting.

The production phase includes:

• Setting up the sound/lighting/video equipment

• Conducting interviews

• Recording voiceovers (if they are needed for your project)

• Capturing b-roll (extra footage that is used to support your story)

Phase Three: Post-production

> This is the editing stage where the recorded video and audio footage are assembled in relation to the script.

The post-production phase includes:

• Logging the interviews

• Producing the final story

• Music selection

• Video editing

• Reviews/approvals

• Final Delivery

Open Ended

Why is a video production process important?

Reasons why a video production process important:

> Dependability: Whether you're shooting on location, in a studio, at your office, or at a friend's home, there are a lot of moving pieces that have to come together.

Reasons why a video production process important:

> Predictable Timeline:  Video production takes time. For anything more than an iPhone video, you don't just pick up a camera one day and have a video in your hands the next. 

Reasons why a video production process important:

> Fewer Revisions:  When you nail down your objectives, discuss the details in pre-production, and then execute to match your vision, you shouldn't end up with many revisions at the end of your project. On the other hand, if you go through that whole project without a real process, you may end up with problems that require extra editing and time to resolve.

References:

• Heil, E. (2020). Behind the Scenes: A Simple Explanation of the Video Production Process. Retrieved 11 October 2020, from https://www.storytellermn.com/blog/video-production-process

• Juanillo, M., & Tan, E. (2020). E-Tech: Technology Empowerment in a Connected, Digital World (2nd ed.). Quezon City: TechFactors.