Branding

Branding

Marketing - Term 1

Learning Objectives

• To know what branding is.

• To understand how businesses use branding.

What is a brand?

A brand is a unique name or image in the mind of a consumer. Branding is used to make a product stand out from the competition.

What is branding?

• a brand name

• a logo

• packaging

• a motto

Multiple Select

Branding includes:

• A logo

• packaging

• A spoon

• A brand name

Learning Objectives

• To know what branding is.

• To understand how businesses use branding.

Open Ended

What is branding?

Open Ended

Which company logo is this?

Open Ended

Which company logo is this?

Open Ended

Which company logo is this?

Learning Objectives

• To know what branding is.

• To understand how businesses use branding.

Open Ended

Which company logo is this?

Open Ended

Why do you thinking branding is important?

Plenary Task:

Research the motto or slogan of 3 businesses and post it in LMS.