Skimming Correção

Exercício de Skimming 01

1.      No quadro acima foram colocados o título e as primeiras frases de cada um dos parágrafos. Com base nestas informações, responda:

Open Ended

a) Qual deve ser a ideia principal deste texto?

Open Ended

b) Qual a ideia principal do primeiro parágrafo? E seu conteúdo?

At Apple’s annual developers conference last June, Chief Executive Officer Tim Cook unveiled Apple Music, a $10-a-month streaming service meant to compete with the likes of Spotify and Pandora. […]

Palavras Transparentes

• annual 

• conference 

• June

• service 

• compete 

Nomes próprios e números

• Apple

• Tim Cook 

• Apple Music

• $10-a-month 

• Spotify 

• Pandora

Open Ended

c) Qual a ideia principal do segundo parágrafo? E seu conteúdo?

At this year’s conference, Apple will begin the marketing blitz for a vastly different version of the streaming service, say three people familiar with its development. […]

Palavras Transparentes

•  conference

• marketing 

• vastly

• different

• version 

• familiar 

Nomes Próprios e Números

• Apple 

• 
  

• 
  

• 
  

• 
  

• 
  

Open Ended

d) Qual a ideia principal do terceiro parágrafo? E seu conteúdo?

Cook is counting on services like Apple Music for good news as slowing iPhone sales batter the company’s stock. […]

Palavras transparentes

• counting 

• services 

• company

• stocks

Nomes Próprios e Números

• Cook 

• Apple Music 

• iPhone 

• 
  

Open Ended

e) Qual a ideia principal do quarto parágrafo? E seu conteúdo?

Apple bet big on Beats, a company helmed by entertainment industry veterans including Jimmy Iovine. […]

Palavras transparentes

• company 

• entertainment 

• industry 

• veterans 

• including 

Nomes Próprios e Números

• Apple 

• Beats

• Jimmy Iovine

Open Ended

f) Qual a ideia principal do quinto parágrafo? E seu conteúdo?

When the Beats team joined Apple, iTunes was in decline. […]

Palavras transparentes

• team 

• decline

Nomes Próprios e Números

• Beats 

• Apple

Open Ended

g) Qual a ideia principal do sexto parágrafo? E seu conteúdo?

The reviews for Music were mixed. […]

Nomes próprios e números

• Music

2.      Agora verifique os complementos de cada parágrafo e veja quais previsões você conseguiu acertar.

Poll

1º parágrafo

[…] Since then, Apple Music has received tepid reviews and achieved

only a roughly 1 percent adoption rate among active Apple devices. Several of the executives brought in to steer the music strategy are gone.

• Previsão Certa

• Previsão Errada

Poll

2º parágrafo

[…]Better integration with iTunes downloads; deeper online radio

playlists; an interface people might actually like. Apple has been slow to adapt to the shift from music downloads to streaming, and this reset could signal an acknowledgment that it’s stumbled in integrating Beats music, the streaming service it bought two years ago.

• Previsão Certa

• Previsão Errada

Poll

3º parágrafo

[…]But such services, from Apple Maps to iCloud to Siri, haven’t been its

strong suit. “When it comes to software, Apple performs with less elegance. Apple Music is underwhelming,” says Colin Gillis, an analyst at brokerage BGC Partners.

• Previsão Certa

• Previsão Errada

Poll

4º parágrafo

[…]Beats cost $3 billion, at least three or four times the size of a typical big Apple deal. The idea was that Iovine’s team would blend its music-business experience with Apple’s technological expertise.

• Previsão Certa

• Previsão Errada

Poll

5º parágrafo

[…] Iovine and his colleagues recommended that the company de-emphasize downloads and plow money into a Beats-derived service instead.

• Previsão Certa

• Previsão Errada

Poll

6º parágrafo

[…]Critics praised the depth of the catalog but trashed its confusing interface.

• Previsão Certa

• Previsão Errada

Open Ended

3. Avalie o uso desta estratégia: o quanto ler as frases iniciais dos parágrafos ajudou com o processo de previsão do conteúdo sobre o texto?