ethos pathos logos

ethos pathos logos

Making Rhetorical Appeals

• Ethos: credibility/trustworthiness

• Pathos: emotions

• Logos: logic or reasoning

Now -- a short and fun quiz!

You'll get credit for effort, so give it your best shot

Multiple Choice

If an ad tugs at your heartstrings, it is an appeal to...

• Ethos

• Pathos

• Logos

Pathos: Appeal to emotion (any kind of emotion!)

Multiple Choice

A prescription drug commercial featuring a doctor uses this appeal...

• Ethos

• Pathos

• Logos

Ethos: Appeal to credibility or trustworthiness (through profession, awards, research, etc.)

Multiple Choice

This appeal persuades by using reasoning.

• Ethos

• Pathos

• Logos

Logos: Appeal to logic or reasoning (using facts, data, statistics, etc.)

And to end this brief review -- a poll!

Poll

Which type of appeal do you think is most effective in an academic setting (like a classroom)?

• Ethos

• Pathos

• Logos