Building and Maintaining a Website

Building and Maintaining a Website

Building a Website

Reasons to Build a Website

• •Include the ability to reach more people

  •Inform customers about your product(s)

  •Provide information about your business

  −location

  −hours of operation

  −product information

  •Help business owners and managers analyze customers’ needs

  −by reviewing what customers buy and search on a website, a business can see how they are meeting customers’ needs

Web Design Process

• Plan the website

• Register the Website

• Select a Web Host

• Build the website

• Maintain the website

Decide on a Purpose

• •Determine the goals of the website

  •Goals may include:

  −generating new business

  −informing customers

  −driving customers into the store

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Advertising

• •Can bring in a considerable amount of revenue

  •Could help pay for part or even all of the website

  •May or may not be part of the website plan

Advertising Pros and Cons

• •Pros:

  −brings in revenue

  −builds new business relationships

  −can link website visitors to other websites of interest

  •Cons:

  −can make the website look cluttered

  −can make the website look unprofessional

  −may not bring in the expected amount of revenue

Website Registration

• •Involves registering with the Internet Corporation for Assigned Names and Numbers® (ICANN)

  −this is completed online with a web registration company

  •Includes choosing a website name and an extension such as the following:

  −.com

  −.org

  −.net

  −.tv.us

  −.biz

Programming languages

• •Are the computer codes building the Internet

  •Include the following:

  −HTML

  •serves as the backbone of web pages

  −Structured Query Language (SQL)

  •programming language which communicates with databases

  −Extensible Markup Language (XML)

  •language which allows computer applications to communicate with each other

  −Cascading Style Sheets (CSS)

  •language which formats and styles text on a website

Design Details

• •Need to be consistent throughout a website

  •Include:

  −font

  −size of font

  −color of font

  −layout of images

  −layout of website menus

  •Should be carefully planned to convey a message consistent with the business’s purpose and other marketing efforts

Multiple Choice

Which of the following is NOT a possible goal of a website discussed in the segment?

• Driving customers into the store

• Generating new business

• building relationships with suppliers

• informing customers

Multiple Choice

Making a website look cluttered or unprofessional are cons of which of the following?

• Not hiring an expert Web designer

• Including navigation menus

• Registering the Website

• Featuring advertisement on the website

Multiple Choice

Which of the following is NOT a programming language discussed in this segment?

• Fluid Application Language

• Cascading Style Sheets

• Structured Query Language

• Extensible Markup Language

Multiple Choice

Which of the following is true about the design details used in a website?

• Design should always include multimedia

• Design is not important if the content is good

• Design elements should vary greatly page to page to keep viewers’ attention

• Design should convey a message consistent with the business’s other marketing efforts

Multiple Choice

Website registration involves registering with which organization?

• Website Registration Association

• Domain Name Ownership Committee

• Internet Corporation for Assigned Names and Numbers

• Online Copyright Registration Office