SWOT Analysis

SWOT Analysis

SWOT Analysis

A SWOT analysis looks at the relationship between a business and its marketing environment. 

SWOT Stands for:

Strengths

Weaknesses

Opportunities

Threats 

Multiple Choice

What does the W stand for in a SWOT analysis?

• weather

• weak

• weaknesses

• weekend

Multiple Select

A SWOT analysis looks at the relationship between business and its

• Marketing environment

• Marketing

SWOT Anaylsis

• Strengths-the internal features of an organisation which may provide competitive advantages

• Weaknesses - internal aspects of the organisation which may not work as well as those of the competition or are not performing effectively. An example might be ineffective training on systems and procedures for new and existing staff

• These are internal factors

Open Ended

What's an example of a weakness of a business?

SWOT Analysis

• Opportunities -events and developments external to an organisation. This might include product or service extensions, or a new segment of a market opening up.

• Threats-developments external to the organisation which could damage overall performance. These threats can originate from governmental policy or legislation, such as an increase in corporation tax or new laws.

• These are external Factors

Multiple Choice

Which two are external Factors?

• Strengths and weaknesses

• Weaknesses and threats

• Strengths and Opportunities

• Opportunities and Threats