External Viewpoint

External Viewpoint

You will be reading about external viewpoint and then answering the questions.

External Viewpoint

An external viewpoint is an opinion or idea that comes from someone who is NOT the author.

External Viewpoint Example

As conditions get worse in Venezuela, the school system is bracing for even more. “We have people coming in every single day,” said school board member Susie Castillo, who represents the Doral area. “We don’t know what’s going to happen in that country. We are prepared.”

Multiple Choice

Once, these lions roamed our backyards, the hills we jog, the city itself. Now the Santa Monica lions are trapped and running out of time. “They’re looking for a way out — especially young males," Sikich says. "Out of all the young males we’ve followed in the Santa Monicas, and I think there’s been 16, none have lived to the age of 2. All have been killed either by being hit on a freeway” or by an adult male.

Where is the external viewpoint?

• Once, these lions roamed our backyards, the hills we jog, the city itself. Now the Santa Monica lions are trapped and running out of time.

• “They’re looking for a way out — especially young males,"

Multiple Choice

The plan is gaining support, but cost is a problem. “It is expensive,” admitted wildlife ecologist Seth Riley, who has been tracking the Santa Monica cats since 2002. Current estimates are that it would cost $80 million to cross 101 and a nearby road, he said.

Where is the external viewpoint?

• “It is expensive,” admitted wildlife ecologist Seth Riley.

• The plan is gaining support, but cost is a problem.

Multiple Choice

Marketers that seek new ways to target kids are aware of new calls for federal action — including voluntary marketing guidelines that would affect food marketers. Kids, who are spending less time watching TV and more time on computers or smartphones, are becoming targets online. “Marketers are getting more and more devious,” says Susan Linn, director of Campaign for a Commercial-Free Childhood, a watchdog group.

Where is the external viewpoint?

• Marketers that seek new ways to target kids are aware of new calls for federal action — including voluntary marketing guidelines that would affect food marketers.

• Kids, who are spending less time watching TV and more time on computers or smartphones, are becoming targets online.

• “Marketers are getting more and more devious,” says Susan Linn, director of Campaign for a Commercial-Free Childhood, a watchdog group.

Multiple Choice

For David Chipping, it's about time. Chipping is a resident of San Luis Obispo along the central California coast. "Invasion of both upland and riparian habitat by Cape ivy long ago reached crisis proportions in our county," Chipping told the Animal and Plant Health Inspection Service. Riparian land sits next to bodies of water.

Where is the external viewpoint?

• For David Chipping, it's about time. Chipping is a resident of San Luis Obispo along the central California coast.

• "Invasion of both upland and riparian habitat by Cape ivy long ago reached crisis proportions in our county," Chipping told the Animal and Plant Health Inspection Service. Riparian land sits next to bodies of water.

Multiple Choice

The fly would target Cape ivy, which can climb up to 30 feet. It crowds out other coastal plants and requires frequent herbicide treatments along roadways and other places, like parts of Morro Bay State Park, not far from Chipping's home.

"Cape ivy is a major problem in coastal riparian areas in California, smothering native vegetation," said Gerald H. Meral. "An effective biocontrol agent would make a big difference in protecting these areas," said Meral, a former deputy director of the California Natural Resources Agency.

• "Cape ivy is a major problem in coastal riparian areas in California, smothering native vegetation," said Gerald H. Meral.

• The fly would target Cape ivy, which can climb up to 30 feet. It crowds out other coastal plants and requires frequent herbicide treatments along roadways and other places, like parts of Morro Bay State Park, not far from Chipping's home.

Multiple Choice

At issue: With the use of new, kid-enchanting technologies, are savvy marketers gaining the upper hand on parents? Are toy marketers such as Ganz, food marketers such as McDonald’s and kid-coddling apparel retailers such as 77kids by American Eagle too eager to target kids?Chunk 2 At stake: $1.12 trillion. That's the amount that kids influenced last year in overall family spending, says James McNeal, a kid marketing consultant and author of “Kids as Consumers: A Handbook of Marketing to Children.” “Up to age 16, kids are determining most expenditures in the household,” he says. “This is very attractive to marketers.”

Where is the external viewpoint?

• At issue: With the use of new, kid-enchanting technologies, are savvy marketers gaining the upper hand on parents?

• Are toy marketers such as Ganz, food marketers such as McDonald’s and kid-coddling apparel retailers such as 77kids by American Eagle too eager to target kids?

• “Kids as Consumers: A Handbook of Marketing to Children.” “Up to age 16, kids are determining most expenditures in the household,” he says. “This is very attractive to marketers.”

Multiple Choice

What does "upper hand" mean as used in this sentence?

"At issue: With the use of new, kid-enchanting technologies, are savvy marketers gaining the upper hand on parents?"

• Advantage

• Drawback

• Defeat

Multiple Choice

At issue: With the use of new, kid-enchanting technologies, are savvy marketers gaining the upper hand on parents? Are toy marketers such as Ganz, food marketers such as McDonald’s and kid-coddling apparel retailers such as 77kids by American Eagle too eager to target kids?Chunk 2 At stake: $1.12 trillion. That's the amount that kids influenced last year in overall family spending, says James McNeal, a kid marketing consultant and author of “Kids as Consumers: A Handbook of Marketing to Children.” “Up to age 16, kids are determining most expenditures in the household,” he says. “This is very attractive to marketers.”

What effect does using the phrase "upper hand" have on the paragraph?

• It shows us the ways web designers try to lure children

• It shows us how cool technology is

• It shows us how expensive kids toys are