Observing the Language of Research, Campaign and Advocacies

Observing the Language of Research, Campaign and Advocacies

“The tongue can paint what the eye can’t see.” 

Multiple Choice

What is a rhetorical question?

• A question of fact

• A question requiring a response from the audience

• A question with a yes or no answer

• A question for the audience to think about

Multiple Choice

The following are examples of evidence, which is not included?

• Statistics

• Results from research

• Opinion of an expert

• Personal opinion

Multiple Choice

What persuasive language technique is used in the statement, “Let this problem happen never, never, never, ever again.”?

• Anecdote

• Rhetorical question

• Evidence

• Repetition

Multiple Choice

Which of the following uses Ethos?

• In Central Visayas, one of the regions in the Philippines, a National Nutrition Council (NNC) Region 7 study reported that 3% of children are considered as obese and overweight.

• Many children are obese and overweight, according to my source.

• According to an anonymous researcher, 3% of children are considered as obese and overweight.

• It is saddening that children are becoming obese and underweight.

Multiple Choice

“Manila Bay is too polluted to fish or swim. Pollution is not a theory; it is a problem and we are all affected by it.” What persuasive language technique is used in the given statement?

• Ethos

• Logos

• Pathos

• None of the above

Multiple Choice

What persuasive language technique is used in the statement, “No parents want to see their children die before them. So if you care more, donate to this foundation.”

• Ethos

• Logos

• Pathos

• None of the above

In this lesson, you will learn about the language used in research, campaigns and advocacies.

Let us start learning.

Persuasive Language Technique

campaign posters, advocacies, and researches are deemed effective and convincing because of the persuasive language used. 

Open Ended

Imagine that your teacher tapped you to speak in front of 100 spectators about a pressing social issue. How will you convince them to believe you? What will you say for them to take your side?

Adjectives 

Descriptive words are used to add emphasis and to create an emotional response.

Alliteration

The repetition of initial consonant sounds is used in order to emphasize certain words and make them more memorable.

Anecdotes

Short personal stories are used to connect with the audience and add evidence or credibility to an argument

Assertion

It takes place when an idea is presented as fact without full explanation or evidence and make claims sound factual.

Attacks

When a speaker/writer addresses an opposing view or speaker and attacks their argument or character

Bias

The presentation of only one side of an issue or viewpoint and is used to subjectively influence an audience.

Connotation

The ideas or feelings that a certain word invokes and is used to create certain emotional responses in an audience

Exaggeration

The representation of something as greater than is actually the case and is used to grab the attention of the audience and emphasize certain points

Evidence

The facts or information that indicate whether a view is true or valid and is used to give weight to an argument or belief

Figurative Language

It is used to create imagery and express things non-literally; it can help to make an idea more emotive, vivid and convincing.

Generalization

The inference that a claim is true for most people or a majority and is used to speak to prevailing beliefs or prejudices of an audience.

Rule of Three

When groups of 3 adjectives or phrases are used to make ideas memorable

Jargon

Special words or expressions used by a profession or certain group; it is used to signal expertise and establish credibility.

Loaded Words

Words charged with an underlying meaning or implication and are used to produce emotion in an audience

Pronouns

Words that take the place of nouns and are used to create a sense of unity with an audience or distance from a common enemy.

Repetition

The reoccurrence of certain words or phrases and is used to emphasize certain ideas and make them more memorable.

Rhetorical Questions

Statements that are voiced as questions but are not expected to be answered; are used to imply certain answers and draw audiences to certain conclusions

Credibility (Ethos)

The establishment of authority and reliability, and is used gain the confidence and trust of the audience

Emotion (Pathos)

An appeal to emotion is used to engage with an audience and create an emotional response like love hate, fear etc.

Reason (Logos)

The power of the mind to think and form judgments logically; it is used to appeal to the rationality of an audience.

Open Ended

What is/are the language technique/s used?

Open Ended

What is/are the language technique/s used?

Open Ended

What is/are the language technique/s used?

Open Ended

What is/are the language technique/s used?