Resorts Management and Operation

Resorts Management and Operation

Lecture By Deni Setiyo Nw

HISTORY OF RESORT

INTRODUCTION

• A RESORT is a self-contained commercial establishment that tries to provide most of a vacationer's wants, such as food, drink, lodging, sports, entertainment, and shopping, on the premises.

• The term RESORT may be used for a hotel property that provides an array of amenities, typically including entertainment and recreational activities.

• A RESORT can also be defined as a place that is frequented for holidays or recreation or for a particular purpose. Eg : A seaside Resort , A health Resort

ROMAN EMPIRE : BATHS

• The origin of resorts can be traced back to the second century B.C. to the public baths of Rome. 

• The first baths were small, modest and separated the genders. Eventually, the baths became larger, more elaborate and were opened to both men and women.

• Most baths were free but few had small entrance fees.

• Baths were much like resorts of today because of all the amenities offered at their location.

• As the Roman Empire expanded most baths were built or located on sites with mineral hot springs.

• Greeks associated these Hot Springs with the gods and built sacred wells and alters on this site

EUROPE : MASS FOLLOW CLASS 

• The first noteworthy resort area was developed in Belgium in 1326 in a town now called Spa.

• An ironmaster, named Colin le Loup, was cured of a longterm illness when he bathed in the iron-rich waters near Liege. 

• He opened a shelter there and the town surged in popularity.

• Spa means Fountain.

• The popularity of spas and resorts in England is a result of King Charles II visiting trendy hot spots in the 1600s. 

• Many English spas are unique because they have gambling and dancing.

• Spas also became popular because of the medical benefits that were attributed to them such as waters that were rich in certain minerals and could cure ailments. 

EUROPE : MASS FOLLOW CLASS 

• The Swiss resort industry was developed in the 1800s to aid the need of private resort facilities for more prosperous people.

• At the time, travel was not simple. People who travelled to resorts stayed for long periods of time – up to two months to get the best value for their travel expenses 

• Hotel Baur au Lac, built in Zurich, was the first resort to utilize the value of a scenic view.

• Resort facilities being built to accommodate a guest better than your average inn.

• At first, Switzerland resorts were seen as summer places, but soon skiing became popular as well as gambling.

NORTH AMERICA : SPAS 

• Like Europe, North American hotels were developed around spas in the late 1800s.

• The first resorts were built first in the east in Virginia, New York and West Virginia. Shortly after, seaside resorts became popular

• The first luxury resort was built in 1829 in Boston. It was called the Tremont House. is credited with introducing a number of innovations in service, including: 

• � elegant marble � carved walnut furniture in private rooms � a pitcher and bowl and free cake of soap in each guestroom � gaslight instead of candles � French cuisine and silver table service that included forks � bellboys to handle guest luggage � an "annunciator"-the forerunner of the room telephone 

ASIAN RESORT : CHINESE MOUNTAIN RESORT

• Predate those of Europe.

• Not for public access - resorts were built by Emperors for their family and associates. 

• These Resorts were used as spiritual and recuperative retreats and venues. 

• Basic construction follows the principles of Feng Shui.

ASIAN RESORT : MOUNTAIN RESORT OF CHENGDE 

• Built between 1703 and 1792 during the Qing Dynasty, the Mountain Resort took 89 years to complete.

• It covers a total area of 5.9 sq.kms.

• Located northeast of Beijing was once the largest royal summer residence of the Emperors of the Qing Dynasty. 

• The resort was used for relaxation and for the political affairs thereby becoming “China’s second political centre”.

• The Resort has main two parts: - Palaces - Gardens : lake, plains and mountains 

• Its layout became a pattern still used by resorts to this day

ASIAN RESORT : THAI BEACH RESORT 

• Hua Hin, the oldest beach resort in Thailand became a summer place for King Rama VII’s reign. 

• The construction of the railway station in Hua Hin made it possible for the place to be accessible.

• After World war I , the destination was transformed into a resort town and became a favourite destination of Thai High Society

Resolving Resort Parking Problem

Resorts have legendary traffic and parking problem. Managing vehicle traffic can be a very tricky business, because although the resort often rely on motor vehicles to bring visitors  and supplies, too much traffic can destroy the elements that made the resort so attractive in the first place.

Fortunately, there are a few steps that can be taken to prevent a. resort from becoming a vehicular disaster: 

Resolving Resort Parking Problem

• Implementing total or partial prohibitions on driving in certain areas. Visitors will easily understand, especially if it is made clear that too much traffic threatens their enjoyment of the resort.

• Creating restrictions on times when certain types of vehicles may use certain roadways. 

• Limiting certain lanes or roads to high occupancy vehicles to ensure that buses and other group transport vehicles don't get caught in bad traffic.

•  Limiting the number of vehicles allowed in the resort area (either by metering vehicles or by letting congestion become self limiting). 

•  Using road pricing. A charge may be levied for driving on certain roads or into an area, which discourages automobile travel.

• Implementing traffic calming strategies, which limit traffic speeds and volumes, particularly around pedestrian areas. 

Lessons : Four things can be learned from a brief review of the history of resorts:

• The history of transportation has, to a large extent, determined where, when, and what types of resorts have evolved.

• The desire for pleasure travel is deep-rooted.

• Resorts began as seasonal operations. To minimize the risk of relying on one season of the year, resorts developed year-round attractions and appealed to the group market.

• Resorts develop through life cycles. To be successful, resorts have had to adapt to changes in transportation, consumer tastes, demographics, and competition. 

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